Hosted by Renee Hartmann and Chris Baker, Commerce Beyond Borders is a future-forward perspective on the rapidly evolving world of commerce and global growth strategies, providing critical insights, innovative tactics and transformative trends shaping the future of global commerce.
Episodes
Tuesday Sep 09, 2025
Tuesday Sep 09, 2025
In this episode of Commerce Beyond Borders, hosts Renee Hartmann and Chris Baker sit down with Lynn Power, a former advertising executive turned entrepreneur behind several innovative beauty ventures.
After decades in the ad world, Lynn took the leap into entrepreneurship — launching MASAMI, a premium clean haircare brand rooted in Japanese seaweed ingredients, and Isle de Nature, a luxury bee-powered home fragrance line. Most recently, she founded the Power Beauty Collab, a collective of 65+ indie clean beauty brands that work together on retail activations, co-marketing, and content creation.
We cover:
-
🌿 How Lynn built MASAMI and the Japanese ingredient story behind the brand
-
🐝 Why she launched Isle de Nature and the role of luxury home fragrance in her portfolio
-
🛍 How the Power Beauty Collab is rewriting the rules for indie brands through shared shelves, events, and campaigns
-
📣 Lessons learned from live shopping, influencer partnerships, and content strategies
-
💡 What really matters to today’s beauty consumers (spoiler: results > founder stories)
-
⚖️ The realities and challenges indie brands face in the current retail environment
Whether you’re growing a beauty brand, exploring new retail models, or curious about what it takes to build with integrity and innovation, Lynn’s story offers both inspiration and practical insight.
🔗 Tune in to hear how indie brands are proving that collaboration is the new competition.
No comments yet. Be the first to say something!